experimental design, branding, and silliness.
experimental design, branding, and silliness.
SICK!
Concept
CREATIVE DIRECTION
BRAND IDENTITY
PHOTO EDITING
MARKETING + ADVERTISING
*images generated in midjourney then
edited in lightroom
Sick! is a unique food truck experience serving customers who live by a “why not?” mentality. With 1950s cookbook inspired food, it brings together vintage recipes and modern design. Sick! should be looked at like a challenge. Will you find your new ultimate yum or a total yuck? Sick! hopes to connect with people through laughs and the relatability of imperfection.